Business Leader (gn) Bars

- You own the revenue, margin and growth trajectory of the Bars business and steer core KPIs such as velocity, repeat, margin and channel performance - You define and drive a clear growth strategy with explicit trade-offs (e.g. hero SKUs vs. complexity) and translate it into focused execution - You partner closely with leadership and finance on budgeting, forecasting and performance tracking - You build and scale a winning bars portfolio across segments (e.g. protein, muesli) and drive end-to-end portfolio decisions (formats, flavors, pack sizes, pricing tiers) - You define and evolve a clear line architecture, balance innovation speed with SKU discipline, and translate consumer, taste and usage insights into strong product bets - You work closely with R&D, supply chain and procurement to ensure speed, scalability and operational excellence - You define channel-specific strategies (DTC, Amazon, retail) and execute across pricing, promotion, assortment, activation and full-funnel marketing to win in high-frequency environments - You lead a high-performing team and cross-functional setup, drive velocity and ROI through data-led decisions, reduce complexity, and create clarity through prioritization and resource allocation